WrapFam Unleashed – February 2026: Vinyl Wrap Business, Tokyo Auto Salon, and Chrome Builds
- 1 day ago
- 3 min read
Cash flow strategies, in-house printing costs, PPF sales, and standout vinyl wrap builds from around the world.
The February issue of WrapFam Unleashed runs deep on both the business and the craft of vinyl wrapping. This month's lineup covers cash flow, templates, the real cost of bringing printing in-house, and where wrap shop marketing budgets go wrong. On the install side, Benoit Jacquelin brings back a firsthand look at Tokyo Auto Salon, Tyler Hardin's chrome vinyl wrap centerfold raises the bar on what printed vehicle wraps can do, and Gold Coast Wraps traces a 20-year journey from garage decals to premium wraps and PPF. Brett Knott also breaks down how he structured a wrap shop that runs without him on the floor every day.
Featured Vinyl Wrap Business Tips, Builds & Industry Coverage
Godzilla
Christopher Figueroa of Bay Image turns a “simple color change” into a 1-of-1 GTR livery.
Tokyo Auto Salon
Benoit Jacquelin of Adforme recaps the trip and what stood out in Japan’s biggest car culture show.
I AM WOMAN
Jen Carney of W.O.W. (Women of Wraps) and Dee Fink announce their new mobile masterpieces event in Hollywood, FL.
Dali in Wonderland
Tyler Hardin of Decal Doctor showcases a chrome vinyl wrap Escalade where custom printed artwork and white-ink blocking push what vehicle wraps can do.
Shop Profile: Gold Coast Wraps
Clayton Witney of Gold Coast Wraps traces 20+ years from spray paint and garage-cut decals to premium wraps and PPF.
Living Art
Benoit Jacquelin of Adforme on a project that moved from car culture into true installation art.
More Highlights from This Issue:
James "Ruggs" Kochevar on growth, choosing kindness, and the daily work that builds better habits.
Matt Richart of Digital EFX on deposits, terms, and systems that keep wrap shops paid on time.
Sierra McKinster of Vibrant Print Solutions on what shops consistently underestimate before bringing printing in-house.
How architectural vinyl and interior film are becoming a real revenue lane for wrap shops, with Tekton and BENIF leading the way.
Dallas Fowler of Digital EFX on how vinyl wrap templates cut material waste, protect profit margins, and create the consistency wrap shops need to scale.
Jeff Breitigan of That's A Wrap Nashville on student-designed snow plows hitting the streets.
Alexandra Lund (The Sticker Lady), Starla Miller (Miller Decals), Vanessa Ulmer (Crystal Coast Graphics), and Jill Trujillo (Lettering Express) on hiring and culture in 2026.
Brent Williams of LSI Graphics on why architectural finish film jobs succeed or fail during the sales process.
Alexandra Lund, AKA The Sticker Lady, on why great ads can't save a weak customer journey.
The tools, materials, and tech making a difference in how shops work right now.
FEATURED VIDEOS & PODCASTS
FEATURED ADVERTISERS
Support the brands driving the industry forward:
Blade Cage • Fedrigoni • Full Circle Wrap Training • ISA • Master the Wrap • Roland DGA • The Aussie Trainer • Wrap Edu • Wrap Glove • The Wrap Institute
Want to be featured in the next issue? Email edit@thewrapfam.com
Join the WrapFam
Stay in the loop for new issues, pro tips, and opportunities!
Comments