How to Capture Earned Media While Riding a Wave

By Javier Lozano Jr

Earned media is one of the most challenging forms of marketing there is because it’s mostly out of your control. Paid media – pretty easy. Find a channel (Facebook if you’re a wrap shop), narrow your audience, create an ad that will make people stop scrolling, put some money against it, and you’re off to the races. The goal is simple. Generate revenue.

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