Articles & Resources

Earned media is one of the most challenging forms of marketing there is because it’s mostly out of your control. Paid media – pretty easy. Find a channel (Facebook if you’re a wrap shop), narrow your audience, create an ad that will make people stop scrolling, put some money against it, and you’re off to the races. The goal is simple. Generate revenue.

Their goal is to ensure that our children and grandchildren know what happened on that tragic day and take time to remember and salute those who lost their lives.

I learned very early in my career to educate myself on the product that I was selling from A to Z. Most important in sales is to know why and how your product can benefit your client.

When we use cast vinyl for bumper stickers or short-term signage, or opt for economy vinyl for a car wrap, we're doing our customers a disservice and likely leaving money on the table.

Miller Decals began in 1979 when Jim lined up his first decal on the side of his dad’s truck at the age of 15.

We did a deep dive into '90s hip-hop—reinvigorating our playlists, watching documentaries, and reminiscing about who we listened to "back in the day."