In business, we’re conditioned to believe that the greatest moments are meticulously planned, perfectly executed strategies that unfold precisely as intended. In my experience, however, the defining moments, the ones that truly shift the trajectory of industries, often arrive unexpectedly…

Every now and then, a project comes through the shop that goes beyond custom graphics; it becomes a full-on tribute. That was the case with the Military Mustang…

From marker sketches of dream cars to high-profile installs at MetroWrapz, Dee Fink’s path into the wrap world is anything but ordinary. Fueled by childhood fascination and sharpened by real-world hustle, she’s carved out a space in one of the industry’s most elite teams. This month’s Women of Wraps feature dives into Dee’s evolution, from one-woman shop days with a janky plotter to wrapping Rolls-Royces for music videos, and the passion, grit, and generosity she brings to th

When a client rolls in with a Lamborghini Huracán, expectations are high. So when a friend of mine asked for a traditional grayscale camo wrap, I had to pause. Not because we couldn’t do it, of course we can (says the guy who preaches that he only does commercial, lol). This is a Huracán I have driven and enjoyed several times personally, and I knew I wasn’t going to just throw another cookie-cutter camo pattern on it. Not for this machine. Not for this moment…

In the world of vinyl installation, there’s an understanding: Curvy is sexy. Flat is fast and profitable. It’s that simple. Most shops’ bread and butter is commercial wraps... But what about adding in architectural work?…

…While we are all aware that vehicle wrapping is a custom business, it also comes with mistakes, waste, and time that can kill your profits, momentum, and, most importantly, the culture of your company…

AI can save time, but it can’t install wraps. Grant Dorsey breaks down where tech helps—and where your hands still matter most.

Not every wrapper starts at the same level, but the right tools can make all the difference. Whether you’re a seasoned pro or just getting started, having the best gear matters. That’s why we teamed up with the crew at Masters of Branding (M.o.B.) to find out which tools they rely on every day… 

When I first scoped this project back in 2019, I had no idea it would take four years to finish. Between material delays, a full pandemic shutdown, and a constantly shifting start date, this job tested every bit of patience and persistence I had. But when the call finally came to gear up, I was ready…