October 2025 Issue: An Homage to the OGs of Horror

The wrap industry gets a seasonal shake-up this month with horror-inspired design collabs, business strategy deep dives, and powerful stories from shops and installers shaping the next era of wraps.

Read the Full Issue

The October issue dives deep into business growth, design strategy, and the spirit of collaboration that drives the wrap industry forward. From operational growth insights and KPI essentials to community-building stories and spooky seasonal inspiration, every page delivers value straight from those who live and breathe wraps.

FEATURED ARTICLES

The Wrap Biz: The Struggles of Growing (Operation & Scaling)

Matt Richart from Digital EFX continues his business series with hard-earned insights on managing rapid growth, defining roles, and building sustainable systems before burnout sets in.

Read the Wrap Biz

Pro Tip: The Only KPIs You Need to Track in Your Wrap Shop

Chris Ulmer of Crystal Coast Graphics breaks down the handful of numbers that actually matter (from sales metrics to shop efficiency) and shows how to simplify your tracking process without losing clarity.

Read the Pro Tip

Shop Profile: Wicked Good

Wade Becher, owner of Wicked Wraps, shares how a single connection helped shape his shop’s success and why staying true to your creative identity always pays off.

Read the Shop Profile

Centerfold: The Trifecta of Terror

Just in time for Halloween and SEMA, The Vinyl Vixen, WrapSesh and Curvaceous Wraps deliver a three-part horror-themed collaboration that mixes storytelling, precision, and film mastery.

Check out the Centerfold

The Clear View: Criss Cross

Sean Kenney of Precision Detailing & Wraps shares the importance of balancing specialization with flexibility. He breaks down how cross-training your team can strengthen workflows, reduce burnout, and build confidence.

Read the Full Article

Windows, Walls & Floors: A Friendly First Impression

WrapSpot transforms the Cedars Preschool lobby from dull to dynamic, proving that great design can completely change how a space feels the moment you walk in.

Read WWF

More Highlights from This Issue:

Building Community, Skills & Opportunity for Installers

Chris Ulmer of Crystal Coast Graphics takes us inside PDAA’s mission to elevate training and standards.

Women Behind the Wheel:

Tanya Poole, Operations Manager for SS Customs America, joins Alex, Vanessa, and Starla to discuss the importance of higher learning.

Wow's Emily Covi

Rewriting the Rules – The powerhouse behind Titan Vinyl Graphics talks boundaries, balance, and breaking molds.

WFCT Recap

Brent Williams of Archteva reflects on this year’s Window Film Conference & Tint-Off.

The Science of Wraps – A beginner’s guide to understanding films, textures, and techniques.

The Science of Wraps

A beginner’s guide to understanding the nuances of the different films on the market.

Buy Print Copy

FEATURED VIDEOS & PODCASTS

History of Wrap (Interview Series)

Host Brice Shepherd sits down with Matt Ferguson of A&M Graphics to trace the roots of modern wrapping.

Watch Now

The WrapOps Podcast

Tanor and Andrew Banks of Performance Wraps talk community, skill sharing, and lifting the industry together.

Watch Now

Branded Not Blanded

KickCharge Creative shares 10 of the biggest naming transformations in the business.

Watch Now

Wrap On

Scott Decker interviews Charlie Trujillo from Lettering Express.

Watch Now

FEATURED ADVERTISERS

Blade Cage • Digital EFX • Full Circle Wrap Training • ORAFOL/KPMF • Platinum Sign Supply • School of Wrap • Wrap Glove • Wrap Institute • WRAPIX Academy • WWWRAP

Want to be featured in the next issue? Email edit@thewrapfam.com

Join the WrapFam

Stay in the loop for new issues, pro tips, and opportunities!

Subscribe Now