Wrapping: The Evolution(s) - Part 1

By Paul Roba

In last month’s edition of WrapFam Unleashed, I presented the “revolutions” that occurred in the vehicle wrapping industry. These significant changes to the products and processes used to create wraps were instrumental in the explosive success of the wrap segments.

The revolutionary transformational changes previously discussed were:

· Printing technology, the digital age,

· Adhesive changes, design of repositionable adhesives,

· Liner changes, the introduction of air egress patterns,

· PVC face film engineering, creation of dual cast products.

Many would say that I missed many other changes that transformed the vehicle wrap industry. It is true, but in my opinion, these other changes were “evolutionary” not “revolutionary”.

Read More...