Leading Beyond the Wrap

By Women Behind the Wheel - Alex, Vanessa, Starla & Krystal

In a  world where precision, creativity, and relentless hustle define success, the vehicle wrap industry has long thrived on the skills and dedication of hands-on workers. But what happens when an installer feels the call to lead, or when ambition expands beyond the squeegee to encompass standard operating procedures, financial management, and business development? 

In this month’s feature, we are joined by Krystal Miszewski, founder of Candy Wraps, a woman who has made that bold leap. She understands firsthand what it means to balance the grit of installation with the strategy of entrepreneurship. Krystal has transformed her technical expertise into a thriving business, overcoming challenges that are all too familiar in a competitive, male-dominated field.

Read More...