Rally Ready Meets Wrap Ready

Courtesy of The Wrap Institute and General Formulations

When speed meets style: How The Wrap Institute is revolutionizing wrap awareness through education, innovation, and adrenaline-fueled content creation

The dust is settling at Rally Ready Driving School in Dale, Texas, but the excitement is just beginning. The Rally Ranch, home to rally racing in Texas on 140 acres just 15 minutes east of Circuit of the Americas, recently became the backdrop for one of the most ambitious wrap education campaigns of 2025. The Wrap Institute's head trainer, Justin Pate, traded his usual classroom setting for dirt tracks and rally cars, creating content that promises to reshape how the industry thinks about speed, efficiency, and wrap installation.

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