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Articles & Resources
A growing library of wrap industry articles, resources, and expert insights.


The Far East's Finest
I am the director and president of Design Lab Inc. located in Gifu, next to Nagoya City, right in the middle of Japan. I think there are many people who don't know much about me so, I would like to tell you a little about myself since I started working in this market.
Mar 1, 20241 min read


Avoiding PPF Installation Mistakes
PPF is the best way to protect your vehicle from rock chips, water stains, scratches, etc.
However, not following a strict process before and during installation will lead to mistakes and failures of the film.
Mar 1, 20241 min read


Wrapping: The Evolution(s) - Part 1
In last month’s edition of WrapFam Unleashed, I presented the “revolutions” that occurred in the vehicle wrapping industry. These significant changes to the products and processes used to create wraps were instrumental in the explosive success of the wrap segments.
Mar 1, 20241 min read


How to Capture Earned Media While Riding a Wave
Earned media is one of the most challenging forms of marketing there is because it’s mostly out of your control. Paid media – pretty easy. Find a channel (Facebook if you’re a wrap shop), narrow your audience, create an ad that will make people stop scrolling, put some money against it, and you’re off to the races. The goal is simple. Generate revenue.
Feb 1, 20241 min read


A Small Treatment Can Make a Big Impression
The condo was undergoing renovation for the upcoming season, and the clients felt that something was missing.
Feb 1, 20241 min read


The Great Divide: Traditional Art vs AI Assisted Art - Part II
It’s a common perception that digital art, seemingly created with just a few typed words, raises questions about its true value. What is the worth of an image that is created almost instantaneously?
Feb 1, 20241 min read


Design Studio: The Artist Behind The "Blood Lust" Wrap
My artistic journey unfolded from a childhood love for art. Despite facing resistance from my family, who guided me towards a military career, I navigated through various paths—from Air Force Weapon Technician to attending Trade School for Automotive Repair. I even took a detour into 3D Animation and chased a College degree in Psychology...
Feb 1, 20241 min read


Remembering the Fallen
Their goal is to ensure that our children and grandchildren know what happened on that tragic day and take time to remember and salute those who lost their lives.
Jan 1, 20241 min read


Pricing with Confidence
I learned very early in my career to educate myself on the product that I was selling from A to Z. Most important in sales is to know why and how your product can benefit your client.
Jan 1, 20241 min read


Which Glue is Right for You?
When we use cast vinyl for bumper stickers or short-term signage, or opt for economy vinyl for a car wrap, we're doing our customers a disservice and likely leaving money on the table.
Jan 1, 20241 min read


The Legend Behind the Godfather
Miller Decals began in 1979 when Jim lined up his first decal on the side of his dad’s truck at the age of 15.
Jan 1, 20241 min read


East Coast vs West Coast
We did a deep dive into '90s hip-hop—reinvigorating our playlists, watching documentaries, and reminiscing about who we listened to "back in the day."
Jan 1, 20241 min read


Unleashed Insights
Welcome to WrapFam Unleashed Our new paperless magazine Welcome to the inaugural issue of Wrap Fam Unleashed. I am thrilled to introduce...
Oct 29, 20231 min read
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