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Articles & Resources
A growing library of wrap industry articles, resources, and expert insights.


Being Lead Designer Meant Letting Go
I had one rule: Pay the bills—because you’re an adult now and you’re not moving back home.
Jun 1, 20251 min read


Value Over Volume - Why Less Can Be More
The vehicle wrap business is booming, enticing many to onboard as many clients as possible. Yet beneath the surface, there’s a hidden cost to chasing volume: reduced service quality, overstretched resources, and team burnout.
Jun 1, 20251 min read


Small Acts of Kindness Can Mean So Much
A new helmet is plain white with no frills, no personality. That’s where we come in—it’s the least we can do to make them more exciting for the kiddos, and honestly, for the parents too.
Jun 1, 20251 min read


FESPA's World Wrap Masters Final
The World Wrap Masters 2025 Final took place from 8 - 9 May at FESPA Global Print Expo at the Messe Berlin in Germany. All regional competition winners of the 2025 World Wrap Masters series competed to become this year's World Wrap Masters champion.
Jun 1, 20251 min read


What Great Clients Understand
In this month’s Women Behind the Wheel, we’re answering an important question within our industry: What do your best clients understand that others don’t?
Jun 1, 20251 min read


Surviving Solvents
But nothing in his training or experience prepared him for what he recently endured — a life-threatening brush with adhesive remover vapors that changed the way he sees the job forever.
Jun 1, 20251 min read


Live Like You Lead
If you don’t work on what you just learned to sharpen your blade, the skill you just acquired will go away.
Jun 1, 20251 min read


The Craft of Christina Harden
I never really expected to end up in this industry; it was a lot of random circumstances and decisions that led me here, but I feel like this is the best fit of all the careers I have tried on.
Jun 1, 20251 min read


The Ferrari Challenge Car
We were in the middle of our inaugural Women of Wraps Class at our new 3M Authorized Facility when we received a panicked call from the local Ferrari Race team.
Jun 1, 20251 min read


Turn Heads and Profits: Wrapping Exotics Done Right
Wrapping exotic cars boosts profits and reputation. Learn techniques, protect warranties, and ensure precision with expert tips and tools.
Dec 11, 20243 min read


Remove or Not Remove Hardware?
Should you remove hardware when wrapping? Learn the 5-minute rule, Tuck and Cut 2, and smart techniques to save time and maximize profits.
Dec 11, 20242 min read


Why Must Car Wrappers Attend SEMA?
SEMA is the ultimate event for wrappers—discover innovations like dry apply PPF, network with pros, and explore cross-industry techniques.
Dec 11, 20242 min read


Stay Sharp: The Importance of Continuous Training with Expert Trainers
In vinyl wrapping, staying ahead requires a Never Stop Learning mindset. Hands-on training and daily improvement are key to success.
Dec 11, 20243 min read


How to Maximize Your Experiences at Tradeshows?
Maximize your trade show experience with a solid game plan! Network, learn hands-on, and score exclusive discounts on tools and equipment.
Oct 24, 20242 min read


Everything You Need to Know About Dry Apply PPF: TWI’s Ultimate Playlist
True dry-apply PPF is finally here! With the rise of dry apply PPF, car wrappers are increasingly facing new challenges in installation...
Oct 24, 20243 min read


Three Reasons to Enter a Wrap Competition
Wrap competitions boost skills and connections. Compete to learn from pros, network with industry leaders, and break your limits!
Oct 24, 20242 min read


Three Tips To Boost Your Interior Film Installation And Increase Profits
3 tips to boost your interior film installation and increase profits. Learn cutting techniques and use pre-cut pieces for faster installs.
Oct 24, 20243 min read


Master the Material: How Film Manufacturing Insights Boost Your Wrapping Skills
Understanding film manufacturing boosts wrap skills: tension, cast vs. calendar films, and how liners affect adhesive performance.
Oct 24, 20243 min read


Hiring a Contracted Installer
I will open this article with a simple saying that any contracted installer MUST abide by at all costs – YOUR JOB IS TO MAKE YOUR BOSS LOOK GOOD. What does this mean exactly?
Mar 1, 20241 min read


Upselling the RIGHT Customer
Selling anything to a potential client can be very difficult. Especially if you are not comfortable with selling. Once you have your sales techniques down or have a great team of sales staff, I highly recommend creating a blueprint for upselling to your customers.
Mar 1, 20241 min read
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