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Articles & Resources
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Live Like You Lead
If you don’t work on what you just learned to sharpen your blade, the skill you just acquired will go away.
May 311 min read


The Craft of Christina Harden
I never really expected to end up in this industry; it was a lot of random circumstances and decisions that led me here, but I feel like this is the best fit of all the careers I have tried on.
May 311 min read


The Ferrari Challenge Car
We were in the middle of our inaugural Women of Wraps Class at our new 3M Authorized Facility when we received a panicked call from the local Ferrari Race team.
May 311 min read


Turn Heads and Profits: Wrapping Exotics Done Right
Wrapping exotic cars boosts profits and reputation. Learn techniques, protect warranties, and ensure precision with expert tips and tools.
Dec 11, 20243 min read


Remove or Not Remove Hardware?
Should you remove hardware when wrapping? Learn the 5-minute rule, Tuck and Cut 2, and smart techniques to save time and maximize profits.
Dec 11, 20242 min read


Why Must Car Wrappers Attend SEMA?
SEMA is the ultimate event for wrappers—discover innovations like dry apply PPF, network with pros, and explore cross-industry techniques.
Dec 11, 20242 min read


Stay Sharp: The Importance of Continuous Training with Expert Trainers
In vinyl wrapping, staying ahead requires a Never Stop Learning mindset. Hands-on training and daily improvement are key to success.
Dec 11, 20243 min read


How to Maximize Your Experiences at Tradeshows?
Maximize your trade show experience with a solid game plan! Network, learn hands-on, and score exclusive discounts on tools and equipment.
Oct 24, 20242 min read


Everything You Need to Know About Dry Apply PPF: TWI’s Ultimate Playlist
True dry-apply PPF is finally here! With the rise of dry apply PPF, car wrappers are increasingly facing new challenges in installation...
Oct 24, 20243 min read


Three Reasons to Enter a Wrap Competition
Wrap competitions boost skills and connections. Compete to learn from pros, network with industry leaders, and break your limits!
Oct 24, 20242 min read


Three Tips To Boost Your Interior Film Installation And Increase Profits
3 tips to boost your interior film installation and increase profits. Learn cutting techniques and use pre-cut pieces for faster installs.
Oct 24, 20243 min read


Master the Material: How Film Manufacturing Insights Boost Your Wrapping Skills
Understanding film manufacturing boosts wrap skills: tension, cast vs. calendar films, and how liners affect adhesive performance.
Oct 24, 20243 min read


Hiring a Contracted Installer
I will open this article with a simple saying that any contracted installer MUST abide by at all costs – YOUR JOB IS TO MAKE YOUR BOSS LOOK GOOD. What does this mean exactly?
Mar 1, 20241 min read


Upselling the RIGHT Customer
Selling anything to a potential client can be very difficult. Especially if you are not comfortable with selling. Once you have your sales techniques down or have a great team of sales staff, I highly recommend creating a blueprint for upselling to your customers.
Mar 1, 20241 min read


The Far East's Finest
I am the director and president of Design Lab Inc. located in Gifu, next to Nagoya City, right in the middle of Japan. I think there are many people who don't know much about me so, I would like to tell you a little about myself since I started working in this market.
Mar 1, 20241 min read


Avoiding PPF Installation Mistakes
PPF is the best way to protect your vehicle from rock chips, water stains, scratches, etc.
However, not following a strict process before and during installation will lead to mistakes and failures of the film.
Mar 1, 20241 min read


Wrapping: The Evolution(s) - Part 1
In last month’s edition of WrapFam Unleashed, I presented the “revolutions” that occurred in the vehicle wrapping industry. These significant changes to the products and processes used to create wraps were instrumental in the explosive success of the wrap segments.
Mar 1, 20241 min read


How to Capture Earned Media While Riding a Wave
Earned media is one of the most challenging forms of marketing there is because it’s mostly out of your control. Paid media – pretty easy. Find a channel (Facebook if you’re a wrap shop), narrow your audience, create an ad that will make people stop scrolling, put some money against it, and you’re off to the races. The goal is simple. Generate revenue.
Feb 1, 20241 min read


A Small Treatment Can Make a Big Impression
The condo was undergoing renovation for the upcoming season, and the clients felt that something was missing.
Feb 1, 20241 min read


The Great Divide: Traditional Art vs AI Assisted Art - Part II
It’s a common perception that digital art, seemingly created with just a few typed words, raises questions about its true value. What is the worth of an image that is created almost instantaneously?
Feb 1, 20241 min read
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