…While we are all aware that vehicle wrapping is a custom business, it also comes with mistakes, waste, and time that can kill your profits, momentum, and, most importantly, the culture of your company…

AI can save time, but it can’t install wraps. Grant Dorsey breaks down where tech helps—and where your hands still matter most.

Not every wrapper starts at the same level, but the right tools can make all the difference. Whether you’re a seasoned pro or just getting started, having the best gear matters. That’s why we teamed up with the crew at Masters of Branding (M.o.B.) to find out which tools they rely on every day… 

When I first scoped this project back in 2019, I had no idea it would take four years to finish. Between material delays, a full pandemic shutdown, and a constantly shifting start date, this job tested every bit of patience and persistence I had. But when the call finally came to gear up, I was ready…

That was 1988. Göran’s path wasn’t planned, but his knack for invention and eye for improvement shaped what would become a global brand. ROLLSROLLER now exports over 98% of its machines, but its first model was built just for in-house use.

Digital printing offers fast production times, outstanding realism, and flexibility for custom logos or unique patterns—even on small projects. But durability depends on the protective layers: “For high-traffic areas, a strong wear layer or sealant is key,”

Whether you’re wrapping a snowmobile for the next race, branding a golf cart for a local resort, or refreshing the graphics on a side-by-side before selling it, one thing is clear: you need the graphics to stick and stay stuck, without drama.

Krystal Miszewski, founder of Candy Wraps, a woman who has made that bold leap. She understands firsthand what it means to balance the grit of installation with the strategy of entrepreneurship.

What I quickly realized is that production is the kitchen of this operation. Our installers and designers might be the chefs and the servers, but if your production place is out of order, if tools aren’t labeled, if prints aren’t cut straight, if the rolls aren’t organized, you’re sending chaos to the front line.

"We’ve had people come and go," Barrett reflects. “But at the end of the day, no one hits the standard we do. So it’s usually just back to me and my brother.”

The company is sponsoring The Skin Cancer Foundation’s mobile education and screening program, Destination Healthy Skin, providing all the printed graphics and window film for the RV that will bring free skin cancer screenings to communities across the country.

I would watch them work for hours and learned a lot, but never thought to myself, "I want to do that." 

What other applications can we use paint protection film on and what other markets can we delve into without offering a completely different product? The answer might surprise you.

When I began my leadership education journey, the first step that opened my eyes was “Am I truly listening?”.

This beast isn’t just a truck—it’s a statement. A blend of vintage steel and custom artistry, wrapped in one-of-a-kind graphics that pay homage to hot rod kulture, graffiti grit, and lowbrow legacy.

Giving a retired F-16A Fighting Falcon, now proudly sporting the call sign “Warbird,” a makeover so fierce it leaves scorch marks on the memory and still makes grown airmen pause.

I had one rule: Pay the bills—because you’re an adult now and you’re not moving back home.

The vehicle wrap business is booming, enticing many to onboard as many clients as possible. Yet beneath the surface, there’s a hidden cost to chasing volume: reduced service quality, overstretched resources, and team burnout.

A new helmet is plain white with no frills, no personality. That’s where we come in—it’s the least we can do to make them more exciting for the kiddos, and honestly, for the parents too.